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Easy Ways To Spy On Your Competition
Author : Lina Delgado
Submitted : 2012-02-03 03:40:29 Word Count : 528 Popularity: Not Rated
Tags: make money online, work from home, marketing
Maybe the thought of spying on your competition all the time seems bizarre to you. You may not be able to keep track of every e-mail they send or blog post they make. But it really is wise to know all about their products, websites, ads and other business data. Whether you are marketing online or offline, you have to convince people that they should buy from you and not your competitors. The simplest way to achieve this is to really be superior to your competition. But if you want to offer something better than your competitors, it helps if you are aware of their methods. If you use the techniques below, you'll know exactly what your competitors are doing.
Sonic List Builder
Perhaps the easiest tool you have at your disposal is Google Alerts. You can set up a Google Alert for every organization and individual you want to keep track of. You can have the results of your Google Alerts delivered to you at different rates. News articles, press releases, etc can be delivered hourly, daily, weekly or even monthly. The Google Alerts information can be delivered to your inbox or it can be fed to a reader through RSS. Google Alerts doesn't cost you a thing. Some use it to stalk their favorite celebs.
The Free Library is another tool that can help you. While public libraries are still wonderful, it's good to have an online alternative at your disposal. Your local public library most likely doesn't have the kind of vast collection of publications and books as you'll find on The Free Library. If you want to search for information on a competing business or product, or anything else, you can do a search. This tool has many uses, and it's completely free. It's always best to look for free alternatives when you are starting a business. You have the opportunity to look up whatever published content you may need.
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Anyone who wants to closely track their competition should take a look at CI Radar. It's also a good resource for finding more customers. If you are an online marketer who promotes to other marketers, this will make things much easier for you. You can learn what companies are doing, what they need to improve and what people are saying about them. This gives you a way to gather a variety of useful data about other companies in your field. While many people don't like the feeling of spying on others, you'll find that this tool can remove your discomfort.
It is very important that you keep track of your competition. Remember, there is not unlimited money out there for everyone. People don't have unlimited funds, after all. If you want as much of this money as possible, it's necessary to show your prospects that spending money with you is worth it. You cannot do this if you do not know what your competitors are doing. Using tracking software and alerts takes some of the guess work and time consuming surfing off of your plate.
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